Supermove vs SuperSmart Moving
We ran both CRMs side by side on real San Diego moves for a year and a half, then graded every category A through F. Yes, we make SuperSmart, so read with that in mind. We kept the grades honest anyway, including the three categories Supermove wins.
SuperSmart was built inside a working San Diego moving company, and that company kept an active Supermove account and a SuperSmart account running in parallel: over 1,400 projects, 700+ completed moves, storage customers on autopay, damage claims, the works. Every grade below comes from using both products on the same real jobs, not from a demo. Where Supermove is better, we say so, because a comparison that scores a shutout for the home team is an ad, and you already know how to ignore ads.
The report card
Twelve categories, both platforms, graded like your transcript. The note under each grade is the why.
Under the hood
One of these platforms publishes its source code, so its numbers are measured, not estimated. The other is closed, so we can only describe what is publicly known.
- Closed source. A React 16.13 single-page app (a 2020 release, three major versions behind) served as static files from AWS S3 / CloudFront, talking to a GraphQL API
- The browser downloads roughly 24 MB of JavaScript up front (one big Apollo GraphQL bundle, 660+ operations) - which is why it can feel heavy
- Crew app is React Native and Android-only - it is on Google Play but not on the Apple App Store, so no iPads
- Payments through Stripe and Authorize.Net/NMI; SMS and voice on Twilio; Segment and Amplitude tracking your every click; QuickBooks import built in
- Custom-quoted pricing sold through demos and annual contracts; onboarding via a customer success manager
- Test coverage and release cadence: not published
- 97 screens in the office app, tablet, and portals
- 226 API endpoints, ~156,000 lines of TypeScript
- 410 automated tests run on every single change
- 1,100+ production releases since May 2026
- Next.js, Firestore, Stripe, Twilio, SendGrid, on Vercel
- Open source (AGPL): audit it, self-host it, or leave with your data
Supermove is a San Francisco startup founded in 2019 that raised $18M (Series A led by Andreessen Horowitz, with Founders Fund and angels from DoorDash, Slack, and Scale), runs on a team of around 50 people, and answers to those investors. SuperSmart was built inside a working moving company, for moving companies, and answers to the operators who run it. When you report a bug, one is a support ticket in a queue; the other is a same-day fix from the people who feel the same pain on move day.
Feature by feature
✓ shipped · ◐ partial · ✕ not in the product.
| Capability | Supermove | SuperSmart |
|---|---|---|
| Sales pipeline with statuses, tags, sources | ✓ | ✓ |
| Multi-option quotes on one customer link | ✓ | ✓ |
| Flat OR percent deposits, defaults per project type | ◐ | ✓ |
| E-sign + deposit on the customer portal | ✓ | ✓ |
| Dark mode customer portal, brand-matched | ✕ | ✓ |
| Signed quote auto-archived as PDF | ✕ | ✓ |
| Dispatch board with trucks and crews | ✓ | ✓ |
| Live map view of all crews | ✓ | ✕ |
| Mover tablet: BOLs, photos, signatures | ✓ | ✓ |
| GPS-verified timesheets | ✓ | ✓ |
| Storage with containers and autopay | ✓ | ✓ |
| Container barcode labels + phone scanning | ✕ | ✓ |
| Claims management | ✓ | ✓ |
| Invoices, reminders, payment requests | ✓ | ✓ |
| Employee + contractor payroll | ✓ | ◐ |
| Vendor payables ledger | ✓ | ✕ |
| Event automations + webhooks | ✓ | ✓ |
| Marketing campaigns, segments, journeys | ✕ | ✓ |
| Review-request funnel | ✕ | ✓ |
| Calls answered by a real person, not a bot | ✕ | ✓ |
| Report library with saved filters | ✓ | ◐ |
| Open source, self-hostable | ✕ | ✓ |
| Public pricing | ✕ | ✓ |
What each one is missing
- Any marketing tooling: no campaigns, segments, journeys, or review funnel
- A customer portal your brand actually controls (colors, dark mode, logo treatment)
- Signed quotes auto-archived to the account as PDFs
- Container barcode labels and phone scanning for storage
- Transparent pricing and the ability to self-host or read the code
- Same-day fixes: changes route through a roadmap
- Nothing on the phones: their headline AI has a robot greet your customers, where we believe a human should
- The Live map screen showing every crew's position and ETA at once
- A vendor payables ledger with running contractor balances
- Payroll batch depth and packaged accounting exports
- A big-company vendor with a CSM team, if that reassures you
The verdict
For an owner-operated moving company, roughly 1 to 30 trucks, SuperSmart wins on the things that touch revenue every day: faster quoting, a portal customers actually compliment, marketing that fills next month's calendar, and a price that is not a second rent payment. The pace of improvement is the quiet advantage: this product shipped more than a thousand updates in one summer, with a test suite guarding every one.
The honest exception: if you run a multi-branch operation that lives inside payroll batches and a live fleet map, Supermove's accounting depth earns its price today and you should demo it. And if you genuinely want a robot answering your phone, that is their flagship - we built the opposite on purpose. Everyone else is paying enterprise money for capacity they will never use.